Learn the Fundamentals: Paid Search Optimization
Last week we covered improvements you can make to your paid search ads themselves. As promised, this week we will focus on bidding and optimization. Learning the fundamentals here is paramount to your...
View ArticleFacing the Competition Head-On: Display Ads
Display advertising. It’s a powerful form of digital marketing because it integrates marketing and creative–a whole lot of creative. But let’s first talk about what the competition is like in display....
View ArticleDisplay Ads: Tactics to Get the Win
Tactics are only useful if they align with the goals of your display campaigns. Therefore, setting your goals and implementing a plan to get there is the first step. However, if you have already done...
View ArticleThrow Down the Social Gauntlet, No Matter Your Size
For the next two installments of Go Big or Go Home (our competition series), we are going to tackle social media tactics to compete in the social sphere. The great thing about social media is that it...
View ArticleBeef Up your Business with Social Research
Competition in the travel industry is fierce, especially online. And since the travel and tourism industry has taken a bit of a hit in the last few years–with many people not being able to afford...
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