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Channel: Asking Smarter Questions » Series: Go Big or Go Home
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Learn the Fundamentals: Paid Search Optimization

Last week we covered improvements you can make to your paid search ads themselves. As promised, this week we will focus on bidding and optimization. Learning the fundamentals here is paramount to your...

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Facing the Competition Head-On: Display Ads

Display advertising. It’s a powerful form of digital marketing because it integrates marketing and creative–a whole lot of creative. But let’s first talk about what the competition is like in display....

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Display Ads: Tactics to Get the Win

Tactics are only useful if they align with the goals of your display campaigns. Therefore, setting your goals and implementing a plan to get there is the first step. However, if you have already done...

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Throw Down the Social Gauntlet, No Matter Your Size

For the next two installments of Go Big or Go Home (our competition series), we are going to tackle social media tactics to compete in the social sphere. The great thing about social media is that it...

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Beef Up your Business with Social Research

Competition in the travel industry is fierce, especially online. And since the travel and tourism industry has taken a bit of a hit in the last few years–with many people not being able to afford...

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